“We get a wealth of emails every day from customers who write to us to ask questions, or give feedback that provides us with a different perspective, they may report bugs, all kinds of different things,” says Herrlinger. Hearing a user articulate why an accessibility feature would be useful for them is often the “aha moment” for Apple, Herrlinger said. When it comes to developing new accessibility features, Herrlinger said that one of key resources for Apple is emails from customers. Being able to create technology that levels the playing field and lets everyone shine is really important,” she says. “We all want to be productive members of society and do good things and show the whole of who we are. Speaking to the Evening Standard, Herrlinger explained that Apple’s central goal is to level the playing field and give everyone the ability to be productive members of society. In a new interview, Sarah Herrlinger, Apple’s global head of accessibility, offers more details about Apple’s focus on accessibility. Apple puts a big emphasis on the accessibility of its products, ranging from iPhone and Apple Watch to AirPods and more.